BA Psychology, Marketing and Economics(PME)

Course Description

The above mentioned B.A. course offered at IIPR is a wonderful blend of classic as well as contemporary subjects, giving students opting for this course a platform to pursue further studies in different fields of their interest. This course is a comprehensive and confidence winning combination of subjects giving students an edge over others in the corporate world.

Course Duration

The Undergraduate Programmes offered at IIPR follows the three major system. Being an affiliated college of Bengaluru Central University, IIPR follows the Choice Based Credit System(CBCS-Semester Scheme) in the Undergraduate level.

Course Duration:
SIX Semesters (Three Academic years) for the Bachelor of Arts(B.A.) Degree

Each semester shall consist of at least 16 weeks of study with a minimum of 90 working days. (Excluding the time spent for the conduct of final examination of each semester).


The candidate applying for this course should have passed 10+2 / P.U.C./12th or equivalent with minimum of 40% marks aggregate. Knowledge of English is mandatory.

Course Work

1.The course is spread into both theory as well as practical papers.
2. In addition to the theory and practical papers, students will have two language papers: the first language being General English and the second language being Kannada/Hindi/Additional English/Sanskrit/Tamil/Malayalam.
3. Field work /Extension Activities is compulsory for every semester. The students are encouraged for these activities. These activities help the students to apply the theoretical knowledge that learn to the outside world.
4. Educational trips are organized periodically. The students are taken to various places such as rehabilitation centres/ media centres/ outreach programmes whereby providing a platform to study outside classroom
5.Personal mentoring programs are held in a regular basis. This provides a platform for the students to share their concerns regarding academics or other personal issues.


Student who opts for this course majors in all three subjects which are part of this combination. This gives the student the option to pursue their Masters Degree course in any of the three subjects studied.


Semester 1: Basic Psychological Processes I, Practicals I
Semester 2: Basic Psychological Processes II, Practicals II
Semester 3: Developmental Psychology I, Practicals III
Semester 4: Developmental Psychology II, Practicals IV
Semester 5: Industrial and Organizational Psychology I and Abnormal Psychology I, Practicals V and VI
Semester 6: Industrial and Organizational Psychology II and Abnormal Psychology II, Practicals VII and VII

For Detailed Syllabus click the link -

Semester 1: Marketing Management
Semester 2: Advertising & Media Management
Semester 3: Marketing Research
Semester 4: Marketing of Goods & Services
Semester 5: Retail Management, Consumer Behaviour
Semester 6: Brand Management, International Marketing

Semester 1: Business Economics
Semester 2: Managerial Economics
Semester 3: Economic Infrastructure or Monetary Economics
Semester 4: International Business Environment or Public Economics
Semester 5: Corporate Economics (Compulsory), Electives: Mathematics for Economists/Rural Development & Coorporation/                     Economics of Tourism
Semester 6: Human Resource Management, Electives: Statistics for Economists/ Karnataka Economy/Hospitality                                     Economics

For Detailed Syllabus click the link -


UG Courses
• Bachelor of Arts
• Departments

PG Courses
PG Syllabus
M.Sc.Psychological Counselling
PG Diploma(PG Diploma in Counselling Psychology)


Teaching Faculty
Non Teaching Staff
Career at IIPR


About College
Governing Council
Curriculum and Teaching


IIPR Center for Counselling



Admission Procedure
Eligibility & Criteria
Course Fee
Admission Cancellation
Documents Required